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Website UX & UI


UX design isn’t just about creating an engaging experience for your users, it’s also about telling your story in a way that is optimized for your conversion goals.

User Experiences Designed to Increase Engagement

Whether you are looking for a completely redesigned website, a higher converting landing page or to simply enhance your user's experience, our collaborative approach to design is based upon industry best practices and decades of experience.

UX Best Practices

Every new design challenge begins with a wireframing process where our team of design ninjas explore the best possible user experience within the given the project requirements and personas. With hundreds of landing page and form A/B tests in our back pocket, and decades of experience, we bring the industries best user experience practices to every solution.

Mobile First Design

In today's digital B2B world, about 50% of all traffic is from mobile devices. With this in mind, we take a mobile first design approach. Every website, page and component we build is designed and tested for an optimal mobile user experience.

Collaborative Design Process

It all starts with you. We will discuss the goals for your project along with your preferences and other requirements before we draw a single pixel.

From there, we work hand-in-hand with copywriters and SEO specialists to ensure that our designs are fully optimized for the highest search engine ranking and conversion percentage possible.

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Website Design

Your website is your digital brand, and you only have seconds to make a meaningful impression before site visitors reach for the back button. Whether your organization needs a style guide and website built from the ground up, or you have an established brand and it's time to refresh your site, our team of UX experts is ready to help.

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Landing Page Design

We will bring the insight from decades of user experience and hundreds of A/B tests to every new project. Whether your goal is to increase engagement, get more downloads or generate new leads, our team will provide the blueprint to a higher performing page.

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Bring your website to life and engage your users with video, animations that build as you scroll, interactive modules, or animations that help to visually demonstrate complex information.

Our Clients Become Our Biggest Fans

We enjoy our work and getting to know our clients. That combination results in producing meaningful work, and the results speak for themselves.

Big Orange Lab was the perfect partner to go on this journey with us. Not only did they take a vested interest in solving our many technical challenges, but they also helped us to navigate curveballs that arose throughout the project.
Big Orange Lab transformed the user experience on our WordPress website and elevated our brand. Our site is easy to manage, but I know if we ever need anything, they are always willing to help. The entire team is very responsive and is a pleasure to work with.
Wow! Such a freaking cool logo and it is perfect for what we're doing. Big Orange Lab did a fantastic job of listening to our ideas, understanding our unique product and generating some awesome logo concepts. The execution of our final logo was spot on. We love it!

Recent Website UX Projects

Find out how we have successfully partnered with B2B organizations to create transformational work for equity-backed start-ups, digital security companies, human resource companies and more.