Industry

Health & Safety

Company Size

11-50

Client Since

2021

Challenges

In addition to migrating all of their content to HubSpot, WorkWell came to our agency partner, Red Javelin, who turned to us to help solve several challenges:

  • Create a more impactful online presence that’s better aligned with the company’s industry leadership and innovative, resilient spirit.
  • Simplify their fragmented tech stack which currently didn’t provide the necessary visibility throughout the customer buying journey – WordPress, Pardot, Mail Chimp, and Salesforce.
  • Make it easy for visitors to find relevant information quickly. WorkWell’s website speaks to two audiences, enterprises and PT/OT practitioners looking for additional training. The new website needed to make that distinction clearer.
  • The site needed to be easy to update to ensure fresh content could be easily added.

Solutions

  • Our design team did a phenomenal job using the elements of the new logo to evolve the brand’s digital aesthetic using signature iconography, textures and photography that brought the new brand to life.
  • A unique header and menu system was employed to create a clear distinction between each audience.
  • The development team created custom modules utilizing the HubSpot API and HubDB features to make it as simple as updating an Excel spreadsheet for WorkWell’s in-house team to manage Events, Courses and Resources.